Data Visualization Best-Practices For Segmentation

This data visualization presents how a given performance is spread by item (Region in this example). Interesting here to be able to compare at the same time the performance spreads across two analytical axes. This visualization is an efficient way to see the best customers for instance and their relative weight in your overall business.

Data visualization best-practices

  • Display two bar charts
    • Use horizontal bars so that the chart is easy to read
    • Add the value of the KPI at the right of the bar (and not inside)
    • If too many items in the list, use a scroll bar. Limit the number of displayed items at once by the need of being able to easily read the performance on the chart
    • Sort the table in descending order to show top values first
    • Beside each item, display the relative share of the item compared to the overall total
    • This relative share must only be displayed for additive KPIs
    • In addition to an excellent legibility, the advantage of using a bar chart instead of a pie or block chart is to be able to represent negative measures
  • Allow the user to dynamically select the KPI he wants to analyze (for instance moving from a Revenue analysis to a Gross Margin analysis)
  • Allow the user to dynamically select the axis of analysis (for instance moving from top Countries to Top Customers)

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Tableau Software

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Qlik Sense

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