Manage my business Insurance Dashboard

Manage my business | Insurance Dashboard

Insurance Dashboard: Are we selling new policies according to plans? Are we efficient at managing claims? What are the associated risks?


People / Personal Insurance

Life insurance
Health insurance
Income protection insurance: pension, disability, workers’ compensation…

Property Insurance and Liability

Property: auto, builder’s risk, crop, earthquake, home…
Liability: public, environmental, professional, legal, medical…

Credit Insurance

Mortgage, trade credit, collateral protection…

Transportation Insurance

Aviation, Space, Ships…


Facultative Reinsurance
Treaty Reinsurance: proportional and non-proportional


Often reduced to the sale of insurance policies alone, insurance professions require a much wider range of skills and competencies. Customer opinions and satisfaction, claims analysis, consistency of and compliance with the cost-revenue relationship, organization of policy sales, brokerage transactions, insurance sales volumes, customer file management, actuarial valuation, customer service quality, soundness of investments… All of the above are parameters that must be taken into account on a daily basis. It is therefore essential to be able to fully monitor activities, and challenge key points, via an insurance dashboard.

Setting up a new insurance policy is far more complex than it might seem at first sight. In addition to measuring risks against a multitude of parameters, such as the age and state of health of the insured person, for example, the insurer must be able to calculate profitability in relation to insured groups, policyholder locations, and a vast array of other data, related to the climate, politics and specific professions.

How to ensure that contracts are sold according to predetermined plans? Are customer claims effectively managed? What are the associated risks?

Main processes in Insurances

Running activities in Insurances involves multiples processes, each of them can benefit from a dashboard:

Insurances generate revenues using two levers


Insurances generate revenues via underwriting, the process by which insurers select the risks to insure and decide how much in premiums to charge for accepting those risks


Insurances invest the premiums they collect from insured parties


Actuarial and Technical design

Contribute to the control of major balances of the company, by the conduct of actuarial work anticipation regarding financial risk or technical design and product pricing.


Contribute to the attractiveness of the offer of the company, through the design of strategies, products or actions enhancing its market position.

Distribution and Business Development

Participate in the marketing of contracts or other company’s products, by mentoring, animating or assisting distribution networks. Some of these jobs may include versatile sales activities and contract management.

Technical Control and Prevention

Analyze insurance risks and help prevent them, or appraise the damages prior to their compensation.

Contract & Services Management

Support the processing, management and control of contracts or insurance benefits at their subscription, their institutions, their monitoring or implementation of their guarantees.


Given the above, it is important to be able to continuously monitor the entire business, from the head office to the point of sale, from single insurance policies to general risks, from claims to potential fraud, from insurance premiums to compared analysis of sales. An insurance dashboard enables you to:

  • Analyze claim payment rates while recording the origin of the claim, in terms of both the profession and geographical location

  • Identify call centers that are performing well and those that are failing, and improve or optimize their effectiveness by analyzing sums of complex data with a simple display

  • Assess premium costs with an intuitive, real-time display of historical data

  • Detect frauds and resolve them rapidly by viewing the sources of data

  • Compare policy sales in a specific area…


Key Performance Indicators are used to measure the realized progress towards a strategic objective.
For an Insurance dashboard, here is a sample list of KPIs Lintao recommends (non exhaustive list):

  • Average insurance policy size

  • Claims (#)

  • Cost per Claim (€)

  • Customer Satisfaction

  • Clains Ratio

  • Earned Premium

  • Expenses

  • Exposure

  • Loss adjustment expenses (LAE)

  • Claims Duration

  • New policies

  • Policy Sales Growth (%)

  • Policy Size

  • Net Income Ratio

  • Revenue per Policy Holder

  • New policies per agent

  • % loss ratio

  • Average claims processing time

  • Under writing speed of insurances

  • Claims forecast versus actual

  • % policy renewal rate

  • % overdue claim

  • % not taken up ratio

  • Frequency / Severity of insured perils

  • Average payout

  • Loss ratios

  • Amount of premium collected

  • Amount paid out in claims

  • Underwriting profit

  • Combined ratio

  • Investment Earnings

  • … or your own Insurance KPIs


The axes of analysis represent the elements by which you want to segment your observable information (such a KPIs) to understand the rationales behind a given performance. Also called ‘dimensions’.
For an Insurance dashboard, Lintao identifies the following axes of analysis (non exhaustive list):

  • Time

  • Organization

  • Business Line

  • Policy

  • Agency

  • Manager

  • Agent

  • Customer

  • Customer Type

  • … or your own Insurance analysis axes

example of a key data visualization for insurance

Here is an example of cockpit to monitor Work accidents:


Tableau Software

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Qlik Sense

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Some references of Insurance Dashboards