Manage my business Social Media Dashboard
Social Media Dashboard: Develop consumer engagement, loyalty and advocacy for your products/services through consistent and engaging brand experiences.
WHY WORKING WITH LINTAO FOR YOUR SOCIAL MEDIA DASHBOARD
- LinPack for Tableau: online service to generate stunning Tableau dashboards
- LinPack for Qlik: Ready-to-use Dashboards (100% customizable)
- Excellent understanding of Social Media stakes
- Pre-defined KPIs and analytical axes for Social Media dashboards
- Multiple references in designing and building Social Media dashboards
- Experienced Staff expert in dashboarding solutions
- Expertise in Data Visualization
CONTEXT & CHALLENGES
The time when social networks were described as being the communication tool ‘of the future’ is now well and truly over. For brands in all sectors, social networks have become a major factor in any marketing and communication strategy. For both internal teams and firms, it is essential to have an in-depth understanding of how social networks work.
Unfortunately, the analytical tools integrated in these platforms are often too lightweight and unable to respond to the questions and issues of each sector, market segment, and company.
You therefore need to go a step further with a fully flexible and customizable tool that, in addition to providing the answers you’re looking for, enables in-depth understanding and accurate knowledge of the social network system.
Managing social networks requires a wide range of skills, such as IT expertise and the ability to define a corporate image, your target audience and their tastes. It is now essential to have a comprehensive tool, such as a social network dashboard, in order to monitor all of your tasks and challenge your main indicators.
SOCIAL MEDIA GOALS AND OBJECTIVES
Social ways to achieve excellence
Speaking (Conversation Analysis)
Nurturing Brand Advocacy
Inspiring & Transforming
24/7 Sense & Respond
The fully customizable social network dashboard can be adapted to the needs of each company looking to communicate effectively on social networks. The relationships between costs, investments (time, money or human resources) and benefits remain the most important to measure, in relation to actions performed and the audience addressed. The dashboard saves valuable time when analyzing this data:
By specifying the profile of your social data analysis project, from the data to the dashboard
By analyzing Facebook, which enables brand data to be studied in a completely new way
By accessing Twitter analyses related to your brand, or by designing interactive viral content using Twitter feeds
By continually keeping things in perspective, in order to save time
By monitoring new developments and popularity among the competition
By comprehensively managing your social network posting schedule
By analyzing audiences, enabling you to respond proactively for future communications…
SOCIAL MEDIA KPIS
Key Performance Indicators are used to measure the realized progress towards a strategic objective.
For a Social Media dashboard, here is a sample list of KPIs Lintao recommends (non exhaustive list):
New Followers (#, %)
Forwarded Messages (#, %)
Social Impact Index
Positive Interractions (#, %)
Generated traffic to Web Site
… or your own Social Media KPIs
SOCIAL MEDIA ANALYTICAL AXES
The axes of analysis represent the elements by which you want to segment your observable information (such a KPIs) to understand the rationales behind a given performance. Also called ‘dimensions’.
For a Social Media dashboard, Lintao identifies the following axes of analysis (non exhaustive list):
… or your own Social Media analysis axes