Manage my business Social Media Dashboard

Manage my business | Social Media Dashboard

Social Media Dashboard: Develop consumer engagement, loyalty and advocacy for your products/services through consistent and engaging brand experiences.

CONTEXT & CHALLENGES

The time when social networks were described as being the communication tool ‘of the future’ is now well and truly over. For brands in all sectors, social networks have become a major factor in any marketing and communication strategy. For both internal teams and firms, it is essential to have an in-depth understanding of how social networks work.

Unfortunately, the analytical tools integrated in these platforms are often too lightweight and unable to respond to the questions and issues of each sector, market segment, and company.

You therefore need to go a step further with a fully flexible and customizable tool that, in addition to providing the answers you’re looking for, enables in-depth understanding and accurate knowledge of the social network system.

Managing social networks requires a wide range of skills, such as IT expertise and the ability to define a corporate image, your target audience and their tastes. It is now essential to have a comprehensive tool, such as a social network dashboard, in order to monitor all of your tasks and challenge your main indicators.

SOCIAL MEDIA GOALS AND OBJECTIVES

Customer Engagement

  • Increase customer engagement
  • Develop loyalty
  • Activate advocates

Brand Building

  • Build brand visibility and authority
  • Build brand awareness by exposing the brand to new people
  • Demonstrate thought leadership

Lead Generation

  • Increase traffic to organization web site
  • Propose exclusive offers

Sales Development

  • Energize existing client base
  • Engage one-to-one relationship
  • Propose personalized services & offer
  • Develop net-linking to organization web site

Business Insights

  • Improve knowledge of prospects and clients
  • Improve marketing effectiveness by defining segments

Social ways to achieve excellence

Listening

Speaking (Conversation Analysis)
Seeking (Search Analysis)
Clicking (traffic & conversion)

Engaging

Nurturing Brand Advocacy
Managing Conversations
Crisis Management
Consumer Apps & Services

Inspiring & Transforming

24/7 Sense & Respond
Social by Design
Driving Innovation
Co-Creation
Breakthrough Insights
Softening or Smashing Silos

SOLUTIONS

The fully customizable social network dashboard can be adapted to the needs of each company looking to communicate effectively on social networks. The relationships between costs, investments (time, money or human resources) and benefits remain the most important to measure, in relation to actions performed and the audience addressed. The dashboard saves valuable time when analyzing this data:

  • By specifying the profile of your social data analysis project, from the data to the dashboard

  • By analyzing Facebook, which enables brand data to be studied in a completely new way

  • By accessing Twitter analyses related to your brand, or by designing interactive viral content using Twitter feeds

  • By continually keeping things in perspective, in order to save time

  • By monitoring new developments and popularity among the competition

  • By comprehensively managing your social network posting schedule

  • By analyzing audiences, enabling you to respond proactively for future communications…

SOCIAL MEDIA KPIS

Key Performance Indicators are used to measure the realized progress towards a strategic objective.
For a Social Media dashboard, here is a sample list of KPIs Lintao recommends (non exhaustive list):

  • Followers (#)

  • New Followers (#, %)

  • Messages (#)

  • Forwarded Messages (#, %)

  • Social Impact Index

  • Referrals

  • Conversions

  • Events

  • Interractions

  • Social Traffic

  • Positive Interractions (#, %)

  • Total Reach

  • Total Impressions

  • Engaged Users

  • Generated traffic to Web Site

  • Competition Performance

  • Clicks

  • … or your own Social Media KPIs

SOCIAL MEDIA ANALYTICAL AXES

The axes of analysis represent the elements by which you want to segment your observable information (such a KPIs) to understand the rationales behind a given performance. Also called ‘dimensions’.
For a Social Media dashboard, Lintao identifies the following axes of analysis (non exhaustive list):

  • Time

  • Social Media

  • Channel

  • Visitor

  • Geography

  • Marketing Campaign

  • Strategic Intent

  • … or your own Social Media analysis axes

GET AN IMPACTFUL SOCIAL MEDIA DASHBOARD ON YOUR BI TECHNOLOGY

Tableau Software

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Qlik Sense

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Some references of Social Media Dashboards